This isn't data from our country, but from the US 
Google claims that they're trying to add more features for younger crowds

t/n: Business insider article (below)

Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google's own data

TikTok is coming for more than just its social media competitors. 

Nearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps, according to Google's internal data first reported by TechCrunch. 

TikTok, which is the fastest-growing social media app, has exploded in popularity over the past few years — so much so that it inspired social media competitors Instagram and Snapchat to roll out copycat video features in Reels and Spotlight. 

Now, a Google executive has confirmed that TikTok's format is changing the way young people conduct internet searches, and Google is working to keep up. 

Google senior vice president Prabhakar Raghavan told the Fortune Brainstorm Tech conference that according to Google's internal studies, "something like almost 40% of young people when they're looking for a place for lunch, they don't go to Google Maps or Search, they go to TikTok or Instagram."

Google confirmed this statistic to Insider, saying, "we face robust competition from an array of sources, including general and specialized search engines, as well as dedicated apps." 

Google highlighted changes it plans to make to its search engine to appeal to a younger audience, including the ability for a user to pan their camera over an area and "instantly glean insights about multiple objects in a wider scene." 

Insider has previously reported about the threat TikTok poses to YouTube, which is also owned by Google's parent company, Alphabet. Insider Intelligence predicts TikTok's advertising revenue will overtake YouTube by 2024. 

original post: here

1. Tik...tok?

2. Now I can understand why kids are acting like they do nowadays

3. It's possible you use IG to look for stuff, they have a lot of information about how to survive alone/lifestyle 

4. How much information do they think they can get from Tiktok reels? Looks like it's true that kids nowadays lack so much literacy skills that they can only consume information through videos...

5. Huh...? What kind of information are they trying to gain from Tiktok...? You can find good information about restaurants on IG, but information can be called 'knowledge' can only be found on Google no...

6. People nowadays don't even watch videos anymore, they can't stand long videos or just watch them on 2x speed. They like short-form videos and faster paced videos which is the case of Tiktok. They can get f*cking lots of information from this kind fo app and they can apply right away. Even Youtube videos are considered long, so they can just go quickly look at Tiktok rather than going on Youtube. That's why Youtube introduced shorts

7. If you're on a trip, IG is useful to find places to visit 

9. Naver...

10. Just try to get a corporate job ... Me either I've never used Google before entering in an office

Post a Comment