Fifty Fifty's viral TikTok story used to be a story that was only shared among people in the industry, but this time, it was revealed that the CEO invested 8 billion won (~6M USD) and paid promotions on TikTok. Of course, no matter how much "viral" money you dump, the fact that you can stay in Billboard Hot100 can only be attributed to the strength of the song alone. 

For reference, this is the email that was seized regarding the viral offer. 

"Currently, our company is planning a YouTube Shorts digital promotion. We ask if you can participate in helping us.

Specifically, if you use our company's music  (100 BGM songs) in a YouTube Shorts, we will pay you a promotion cooperation fee according to the number of uploads made.
Currently, dozens of YouTubers are participating and earning a steady income.

Remuneration of KRW 1,500,000 to KRW 6,000,000 will be paid monthly.

The use of our music does not affect your advertising revenue. In addition to advertising revenue from YouTube Shorts, you can receive PR sponsorship money as well [irrespectively of the music].
If you are interested in this opportunity, we can talk more in detail online

Thank you for reviewing this offer."


HAVAQQUQ belongs to Young Gifted & Wack.

He is a music planner and is currently working as a YouTuber.

original post: here

1. 8 billion won is oba ㅋㅋ

2. I knew that Tik Tok's strength was huge, but I didn't know they could send people to hit viral like that 

3. 8 billion wow.. 

4. But even the post itself talks about how they only succeeded because the song was good no? Of course it went viral but because the song was good, it performed the way it did

5. But even top idols spend money to go viral, meanwhile they're getting ripped opened with no chance of coming back like that 

6. This post's intention was so evil, it's minimizing FIFTY FIFTY's actual success

7. I only pity their CEO

8. Even big agencies would do anything to do what small agencies are doing but even more. Do you think big companies don't do it? But the song was eaten by the general public, this is why it hit as big as it did, anyways I feel bad for his wallet...

9. Rather than the money, I feel more bad for the group's potential... And this is only the beginning

10. F*ck what did the CEO do to deserve this ㅠㅠㅠㅠㅠ FIFTY FIFTY is seriously too much ㅠㅠㅠㅠㅠ

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