I might be saying something really obvious but I'll write down what I honestly feel.
I'm 22 y.o and I like Rose! So because of Rose, I started to be interested in the brand after seeing the commercial. I think that because of this, they were able to attract an younger audience.

In fact, at the department store today, I noticed that people's eyes were drawn to the Rose's CFs on LED screens, videos, and brightened shelves.
Anyways, I went to the department store to try their famous creams and..... I could smell how strong the scent of ginseng wasㅋㅋㅋㅋㅋㅋㅋ I'm not saying that it sounded like Korean medicine or like a drug store but.... Which 20 y.o would want that? My whole face smelled like ginseng..ㅠㅠㅠ

If they wanted to rebrand it, they should've made the whole brand fit younger people's tastes or make a new line of products... I just feel like the rebranding was done with incompetence... so frustrating...

post response:
original post: here
1. [+238, -4]
It's true that their image got younger after Rose became their model. But there's no product for young people. So why make your image younger?.. The price makes it hard for younger audience + the product just had a package change. I wonder if they really expected their sales to go up with that

2. [+214, -1]
I get that they made a mistake by trying to move to an younger audience but Sulwhasoo's audience has always been the momsㅋㅋㅋ I find it shocking that the brand doesn't even know who their consumer base is...

3. [+194, 0]
Just like OP said, Sulwhasoo's consumer base are older people but they left the ginseng scented water in its contents and replaced the container with a cheap plastic youthfulness.

4. [+115, 0]
Didn't all the directors from Amore get fired after the "3rd gen" came in?ㅋㅋㅋㅋ That person messed up the whole company and ran away

5. [+73, -5]
AMORE's older brand was all screwed up due to poor management. Everyone was f*cking swearing at Sulwhasoo saying how it used to be luxurious but now looks cheap.

[enter-talk] SULWHASOO ROSE

post response:
original post: here

1. [+39, -8]
Rose's Sulwhasoo styling is so good... they're really the best

2. [+29, -7]
She's tall so she really looks like a goddess. She's no joke

3. [+29, -6]
Seeing this, it makes me wonder if she's the same person posting about decorating her diary, cute

4. [+29, -7]
She really seems to have that goddess look. I wanna see her in real lifeㅠ

5. [+18, -25]
Sulwhasoo picked Rose as a model to appeal to the MZ generation but said that their sales sharply dropped... which person from the MZ generation will use Sulwhasoo?


Her campaign with Rimowa is finally out

She appeared in the same video as Lewis Hamilton and Kylian Mbappe

post response:
original post: here

1. [+28, -1]
The lineup for Rimowa's campaign is daebak but it's really goosebumps inducing that all of Rose's campaigns so far have been global campaign....

2. [+28, -1]
The only female idol with 4 current global campaigns running at the same time = Roseㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ seriously freaking amazing. Saint-Laurent, Tiffany, Sulwhasoo and Rimowa, the lineup is seriously ㄷㄷ

3. [+26, 0]
It matches Rose's aura

4. [+21, 0]
Saint-Laurent, Tiffany, Sulwhasoo and Rimowa, the lineup is insane..

5. [+21, -1]
BP is getting even more successful with age

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