"Many music insiders said, "If ADOR's CEO Min Heejin, who is now at HYBE, was in charge of visuals for SHINee and F(x) when she was at SM, it was Lee Sung-soo who created their music world at the time," and "It's a case where his achievements were overshadowed by Min Heejin's unique desire to boast about herself."

Above all, he contributed to the globalization of K-pop by establishing Songwriting Camp, the current K-pop collective creation system. Songwriting Camp is a network of up-and-coming songwriters and producers around the world. SM's Songwriting Camp has been instrumental in expanding the understanding of K-pop among songwriters in the U.S. and Europe.

SM has been receiving about 20,000 songs a year through Songwriting Camp. Among domestic producers, Hitchhiker, Ryan Jhun, and Hwang Hyeon, and among overseas producers, London Noise are representative SM Songwriting Camp alumni.

As one insider put it, "Rather than being promoted quickly to head of the company because he was a nephew, Lee Soo-man was blessed to have a nephew who is fluent in A&R."

Min Heejin = SM's former art director and she's currently the CEO of NewJeans' company

original post: here

1. It's f*cking cheap who he's showing off his inferiority complex towards a woman who's more successful than him

2. He's jealous of Min Heejin and is doing benchmarking using NewJeans so.......

3. F*cker..... look at that inferiority complex. Min Heejin is successful so what's wrong with him?

4. This is all just inferiority complex

5. ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ this is so messy

6. You can tell why Min Heejin left

7. Min Heejin is taking 80 billion won for the 3rd quarter with NewJeans, but SM is taking 1.3 billion after all their forced virality tactic and is throwing away all the company's fortune. Lee Soo-man must be laughing watching this

8. They always act like that when a woman has power so I'm not even surprised

9. Min Heejin is successful good good

10. It's such a relief that Min Heejin left for HYBE. She's really showing her true potential there and is getting the proper acknowledgement

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