Hello, this is Team Bunnies.
On November 15, Belift Lab CEO Kim Tae-ho stated in an interview with a media outlet that the planning proposal for Belift Lab’s group and NewJeans are “completely different” and announced plans to pursue additional lawsuits. Despite being explicitly informed that we possess the full proposal and related recordings, the management at Belift Lab has shown no acknowledgment of wrongdoing, instead opting for further legal threats. We deeply regret their audacious attitude.
We believe it is better to clarify the truth in court rather than publicly releasing the materials to a broad audience, which might cause unnecessary fatigue. Accordingly, Team Bunnies is preparing a criminal complaint in collaboration with legal counsel against Kim Tae-ho, Belift Lab CEO (HYBE COO), as well as visual director Heo XX and performance director Myung XX, based on several confirmed allegations. We will proceed with the filing shortly.
We apologize for the length of this statement, as it is necessary to address multiple false claims made by Kim Tae-ho.
First, in the aforementioned interview, CEO Kim admitted to receiving NewJeans' proposal on August 29, 2023, before the debut of Belift Lab’s group. This directly contradicts the June video released by Belift Lab, which claimed, “There is no trace of referencing or mentioning NewJeans on any system, including cloud, laptops, email, or internal messengers.” Despite being independent entities, Belift Lab and ADOR, Kim’s acknowledgment effectively confirms that the proposal—initially drafted three years ago—was obtained from another label without consent.
The root of the plagiarism allegations lies in HYBE’s system, which appears incapable of self-regulation. While the process by which ADOR’s internal material, the NewJeans proposal, was transferred to Belift Lab via HYBE remains unclear, the very act of obtaining the material through illegitimate means constitutes a severe violation of ethical and professional standards. If Belift Lab referenced or plagiarized this material without consent, the gravity of the wrongdoing intensifies. CEO Kim has failed to provide any explanation as to how or why Belift Lab received this proposal.
Furthermore, during the interview, CEO Kim referred to details of an injunction lawsuit between former CEO Min Hee-jin and HYBE, which he should not have had access to. This injunction is unrelated to Belift Lab, raising questions about how he gained access to such information. This likely stems from his dual role as HYBE COO.
The plagiarism allegations are entirely separate from the injunction case involving HYBE and former CEO Min Hee-jin. However, in discussing the allegations, CEO Kim appears to confuse his roles as Belift Lab’s CEO and HYBE COO, showing neither the intention nor the capability to clearly distinguish the two.
According to multiple reports, a PPT submitted during the injunction hearing included whistleblower testimonies as evidence of HYBE’s mistreatment of NewJeans. This PPT was officially submitted as evidence in court. Yet, CEO Kim admitted to viewing materials he had no authority to access and falsely claimed that such materials were not submitted in court, further distorting the truth.
The sole victims of this plagiarism scandal are NewJeans and the creators who contributed to their proposal. HYBE has spread falsehoods through the media, causing internal disruption, delays, and cancellations of schedules, inflicting undeniable harm. CEO Kim, both as Belift Lab’s CEO and HYBE COO, has shown no accountability, instead shifting blame to the victims and perpetuating shameless justifications.
In the interview, CEO Kim accused former CEO Min Hee-jin of intentionally delaying the lawsuit, spreading this narrative through various media outlets as if it were fact. HYBE, Source Music, and Belift Lab have filed approximately 10 indiscriminate lawsuits against individuals using company funds. Expecting a private individual who has suffered significant mental and financial harm to comply fully with investigations is an abuse of legal power, more commonly seen in political maneuvers. CEO Kim should acknowledge that the true perpetrator of unjust actions is himself.
In April, former ADOR CEO Min Hee-jin sent an email to HYBE executives requesting clarification regarding plagiarism allegations, discrimination, and misconduct affecting NewJeans. In response, an illegal emergency audit was conducted. During this process, the affiliated media distorted facts and turned the issues into fabricated controversies, persistently engaging in biased smear campaigns unrelated to the core concerns.
The illegal marketing tactics, now widely known as "reverse virals" through HYBE’s weekly music industry report, exemplify HYBE’s manipulative media play. Disseminating HYBE’s false claims through the media and communities without verifying facts, deploying their own artists to evoke emotional responses, and utilizing unverified overseas sources to spread falsehoods internationally are actions that must not be tolerated any longer.
We will provide updates on the complaint process soon. Additionally, we inform you that the first case against HYBE, Source Music, and Dispatch, as well as the second case against Kim Joo-young, Lee Do-kyung, Park Tae-hee, and Cho Sung-hoon, have been consolidated and are currently under investigation as of November 15.
Thank you.
안녕하세요, 팀 버니즈입니다.
— 팀 버니즈 (@NewJeansSTRM) November 18, 2024
지난 15일, 빌리프랩 대표 김태호는 한 언론사와의 인터뷰에서 빌리프랩 모그룹의 기획안과 뉴진스의 기획안이 “전혀 다르다”라고 재차 주장하며 추가 소송을 진행할 것이라고 밝혔습니다. 저희가 기획안 전문과 녹취록을 보유하고 있음을 이미 명확히 알렸음에도…
original post: here
1. Team Bunnies are so reliable. Fighting
2. Going out of your way for idols like that... These are amazing fans
3. Team Bunnies are so reliable, NewJeans find strength!!! NewJeans never die!
4. It's indeed difficult for an individual to file a lawsuit against HYBE... I hope that the journalists' negative virality evidences and whistleblowers of internal documents will just help them
5. Crazy, they're going against the tide. They're freaking cool
6. Team Bunnies, find strength!!!!!!!
7. I support Team Bunnies
8. What a relief that they have fans like Team Bunnies, fighting fighting
9. Imagine how bad the company is that the fans need to go this far ㅠㅠㅜㅜㅜ
10. They're seriously so cool... Fighting, let's win Bunnies
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