[instiz] CURRENT MATCHA LATTE SPILLING TREND ANALYSIS

"Recently, a trend appeared about spilling your matcha latte on purpose"



"You're saying there's a trend in the US about spilling your matcha latte?"

"#matcha-spill

The trend of dressing up and taking pictures next to a matcha latte that looks like it was spilled or dropped on the floor"

"Why would you do such thing?"

"Effective visual

The unique vivid green color of matcha spreads on the ground, creating an artistic look"


"A new way of flexing

Showing off your 'leisure' by deliberately spilling matcha latte that costs about $6-8 per cup"



"Sister product

You can also do it with coffee if matcha lattes are too expensive for you"

"A meticulously calculated production that pretends to be a mistake

The matcha scattered on the floor creates a natural mood, but if you look closely, not a single drop of it gets on their shoes."

original post: here

1. This just looks f*cking dumb 

2. Do they clean up after? This kind of marketing sucks 

3. What a waste of money... Why do this with things you can eat?

4. What's the point of us trying to not leave any leftovers? Other people are throwing it in the streets

5. This reminds me of people throwing their ramyun... 

6. I was carrying coffee in one of those paper carriers and spilled 20,000 won worth. I was heartbroken 

7. Just look at the colors of those matcha lattes, they must've been so delicious... What a waste ㅜ 

8. This has to be a disease

9. SNS are so detrimental 

10. What about the ants!!!

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