[theqoo] BLACKPINK 'JUMP''S IZM REVIEW

“They’ve announced their return as a group for the first time in 2 years and 10 months. But despite the long break, their core formula remains unchanged. The typical structure of a rising buildup and drop that we’ve seen countless times reappears once again, along with their signature flashy beats and excessive sound layers. They attempt to shake things up with techno — a genre rarely used in idol music — but it clashes awkwardly with the Western film-inspired intro. The melody layered on the chorus only adds to the dissonance, pushing it to the extreme and creating an overall sense of discomfort. Between consistency and stagnation, the scale clearly tips toward the latter.

As long as the song charts, the quality often becomes secondary. This obsession with hits above all else has resulted in a forced kind of addictiveness, filled with flashy, overstimulating sounds. Considering their solo work, which showcased distinctive charm and breathed new life into K-pop, the result here feels all the more disappointing. Unlike the impressive individual endeavors, their repeated formula for group success once again casts a shadow over the industry. While the four stars continue to charge forward, BLACKPINK as a group seems stuck in place, marching in circles.”

CR: Koreaboo

original post: here

1. But the song is catchy right?

2. It's lame... but it's catchy, right? You're totally into it, right? Gotta listen to it on your way to work, right?

3. Because it's a concert single~

4. It's true that it's the worst BP release

5. If you listen to the song alone, it's true that it's lame. If it wasn't from BP, the reactions would be subpar

6. At first, I was like "what the?" but the more I listen to it, the more exciting it was. I'm not able to sing along but I kept humming the melody in my head

7. It's a song that got the BP buff

8. I liked it so much

9. Considering that it's a BP song, it's true that it was bad. The genre aside, it's indeed an exciting song

10. Given their seniority, the song felt so half-*ssed and it was so-so

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