[theqoo] HERA, CHANGES THEIR FIGUREHEAD AFTER 6 YEARS... STRAY KIDS 'FELIX' BECOMES NEW MODEL


The brand Hera has selected Felix from the idol group Stray Kids as its new global ambassador.

According to the beauty industry on the 6th, Hera recently signed an advertising model contract with Felix. This is the first change in advertising models in over six years.

An Amorepacific Hera representative said, "Felix's unique mood and multifaceted charm match Hera's vision of ‘bold and elegant beauty,’ which led to his selection as ambassador. We expect him to spread Hera's beauty philosophy to global customers."

original post: here

1. I think that people will buy out of curiosity. And if they're planning to target foreign markets, then they probably thought things through, if you think about Stray Kids Felix's popularity

2. No but... from Jennie to him.., this is not it

3. They should've used a female model... Maybe they don't care since he has a lot of female fans?

4. He doesn't match at all

5. My mom was loyal to Hera, not even Sulwhasoo, but she won't be using it anymore;;; They do know who Hera's main customer base is, right? Are they sure they made the right change?

6. Huh? They should've just added him as a male model... why switch?...

7. Why do we keep using men for women's makeup?

8. Stray Kids has a lot of foreign fans so will it sell well?

9. First of all, Felix is pretty

10. They've lost their senses



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