[theqoo] KDH 1 TRILLION WON JACKPOT... US AND JAPAN ARE SWEEPING THE MONEY

As Korean products, including K-content, K-food, and K-beauty, soar in popularity in the global market, foreign companies are increasingly attempting to capitalize on this trend. This suggests that the K-Wave market, once considered a Korean monopoly, has entered a new phase. Analysts suggest that we have entered the era of "K-Wave 3.0," where Korean and foreign companies are fiercely competing for dominance in the K-Wave.

An entertainment industry insider said, KDH is a case that broke the stereotype that K-content had to be created by a Korean director and featuring Korean actors,” and “As long as there is capital, anyone or any company in the world can now present K-content.”

It's not just K-content. Panda Express, a Chinese restaurant chain in the US, recently launched a chicken menu featuring Samyang Foods' Buldak sauce. Trader Joe's, a US supermarket chain, introduced Korean-style frozen kimbap, which became a huge hit, selling out quickly. Walmart, the largest US retailer, has launched a mobile pop-up store themed around K-pop. L'Oréal, the world's largest cosmetics company, has launched K-beauty-inspired products, including hyaluronic acid.

While this may seem like a market grab on the surface, it's actually part of the evolution of the K-Wave. From the K-Wave 1.0 era, which was driven by a select group of enthusiasts fueled by the success of dramas like "Winter Sonata," to the K-Wave 2.0 era, where K-products began selling in major countries through large-scale distribution channels, led by K-artists like BTS, the K-Wave 3.0 era has begun, with K-brands establishing themselves as global mainstream players.

Professor Lee Young-ae of the Department of Consumer Science at Incheon National University said, “The fact that global companies are releasing K-Wave-related products one after another means that their influence in the global market has increased to that extent.” She added, “As domestic companies must compete in the global market, they must strengthen their content, product, and marketing competitiveness, and the government must establish a comprehensive strategy that includes IP protection.”

The domestic music industry is actually nervous about K-Pop's success. This is because it proves that K-Pop content can achieve success by leveraging the American production system without going through the hands of Korean entertainment agencies. K-Pop not only has the positive effect of introducing Korean culture to the world, but it is also a symbolic event that shatters the existing perception that "Koreanness" is a Korean exclusive domain. Experts predict that an era is approaching where companies around the world will have to compete over the cultural code known as K-Wave. This shift, first noticed in the entertainment industry, is quickly spreading to consumer goods companies.

Maggie, the US subsidiary of Nestlé, the world's leading food company, launched "Korean Spicy Ramen" in May. The packaging clearly states "Ramen" in Korean, making it a distinctly Korean food product. Trader Joe's, a supermarket chain with over 600 stores across the US, offers private-label products such as rice balls, bibim guksu, and japchae bibimbap. They even manage Korean food as a separate category.

Previously, McDonald's, Shake Shack, and Burger King launched Korean-style spicy burgers, gaining popularity. Global sauce brand Heinz also released a Korean-style barbecue sauce.

source: https://n.news.naver.com/article/015/0005169993

original post: here

1. The title is setting us up ㅋㅋㅋㅋㅋㅋㅋ 

2. Free advertisement is freaking good 

3. I love that we can promote Korea without spending a dime to ourselves

4. That's free marketing for us 

5. It's freaking nice to use other people's money 

6. But we're not spending any money either and get all the tourists, so we win 

7. What's up with that title?

8. Is nobody reading the actual article? ㅋㅋㅋㅋㅋㅋ

9. The title is such a clickbait 

10. We didn't even lift a finger, that's great

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