[theqoo] ADS THAT MAKE ME THINK "DO WE REALLY NEED A CELEBRITY FOR THIS?"

A collection of those ads where you wonder why they'd use celebrities

Shabushabu and Wonbin???

I don't think that people go eat Shabushabu because of Wonbin...

It's kinda random

Ha Jiwon using high-frequency lifting beauty equipment...???

She consistently exercises and has such a healthy image...????

Even Jang Nara, who looks youthful and well-maintained, is using skin-lifting equipment....????

Hmm... It just doesn't seem quite right

KB Kookmin Bank with aespa, Shinhan Bank with Cha Eunwoo, Hana Bank with An Yujin, Woori Bank's Jang Wonyoung

Why on earth do they have to use celebrities in bank adverts...????

Do many people actually choose a bank based on the celebrities????

I wish they'd just improve the app instead.....

Yoo Jaesuk may be a parent himself, but what on earth does he have to do with primary school workbooks...????

I suppose it's a strategy to leverage his universally likeable image as the nation's MC to boost brand recognition,

but it doesn't really resonate...

Ma Dongseok?? Sleep aid mattress???

Is it because emphasising product features alone lacks impact...?

It seems our country relies far too heavily on celebrities for all areas 

original post: here

1. Does OP not know what 'marketing' is?

2. I really don't think they are needed. Why are we even using them for?

3. Are you a noob at business? They are at least smarter than youㅋㅋ

4. No but why are we even using celebrities who are so busy managing themselves to even look at fried chicken or ramen for those ads? And banks? I don't get it

5. You're such a noob

6. They are all hired for a reason~

7. For banks, apartment or job-search ads, I do find it weird to have celebrity models

8. I really don't understand for banks.. there's a time and place where celebrities are needed...ㅋㅋ

9.They are not fools. If they see more customers, they will continue hiring celebrities

10. But if you think like that, which ad actually needs a celebrity?ㅋㅋㅋ They use them because there's a positive effect

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