[theqoo] 'HANBOK WAVE' CF ADORNS NY TIMES SQUARE BILLBOARDS WITH PARK BOGUM'S HANBOK PICTORIAL

The Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation unveiled a hanbok pictorial video featuring Park Bogum, produced as part of the “Hanbok Wave” promotional campaign, on the Chuseok holiday, the 6th (local time), on the Times Square billboard in Manhattan, New York. On the same day, the video was also displayed on digital screens at Shinsegae Square in Myeongdong, Seoul; Milan's Piazza del Duomo in Italy; Shinjuku, Tokyo, Japan; and the Cite des Arts du Spectacle in Paris, France.

Designers participating included Dada Hanbok (Ma Su-jin), Murut (Kang Na-rae), Won Origin (Kim Sung-min), and Hanbok Moon (Hwang Sun-tae).

original post: here

1. Crazy, wow

2. His face is national-treasure-level

3. Freaking cool

4. The third one is crazy

5. My eyes have been opened in this early morning

6. The 3rd pic killed me

7. You're Korea, Park Bogum-ssi

8. Yah, this is it. I can't help but be in awe

9. Wow f*ck, I'm getting goosebumps. This person is an actor from South Korea

10. He's seriously the handsomest

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