[Nate] COSMETICS COMPANY A: KIM SOOHYUN VIOLATED THE DIGNITY OF THE COMPANY, INCREASING DAMAGES FROM 100M WON TO 2.86B WON

Cosmetics brand A has increased its damages claim, alleging that Kim Soohyun violated the morals clause in his contract.

On the morning of the 21st, the 22nd Civil Division of the Seoul Central District Court held the first hearing for the damages suit, worth around 500 million won (~340K USD), filed by cosmetics brand A against Kim Soohyun and his agency, Gold Medalist. It has been seven months since the complaint was filed.

Brand A had an advertising model contract with Kim Soohyun that was valid until August. However, after public opinion soured due to rumors that Kim Soohyun had dated the late Kim Saeron when she was a m**or, the company terminated the contract in March.

Only the legal representatives from both sides appeared in court that day.

Brand A stated, “Model Kim Soo-hyun violated the morals clause, making it impossible to carry out the advertising contract.” They further pointed out that Kim Soohyun initially denied the dating rumors when the issue with Kim Saeron first arose, but after Kim Saeron’s d**th, he abruptly changed his stance and acknowledged the relationship. Brand A argued, “The core issue is that superstar Kim Soohyun violated the morals clause by engaging in a relationship with a m**or, and by later reversing his statement to admit the relationship. That is the basis for termination.”

In other words, Brand A claims three grounds for the morals-clause violation:
dating a m**or, continuing the relationship into adulthood, and initially denying the relationship.

Brand A then assessed the damages and expanded its claim from the original 500 million won to 2.86 billion won (~1.95M USD). The company stated, “We calculated the penalty based on the model fee in the event of contract violation. A morals-clause violation incurs double the amount. We measured the actual damages incurred.” They added, “Current advertisers have terminated their contracts. Even though the drama filming was completed, its release has been halted. We will submit evidence that the celebrity is unable to fulfill his essential duties as a model.”

The court responded, “You stated that damages amount to twice the penalty, but it would be advisable to review whether that estimate is appropriate,” adding, “Both the extent of damages and the occurrence of damages need to be argued separately.”

(This is the best - It's warm - This is nonsense - I'm upset - I'm mad)

source: https://news.nate.com/view/20251121n12999?mid=e0100

1. [+468, -195]

Even if some of Garosero's claims were manipulated, it's  fact that he dated her when she was a m**or

2. [+368, -119]

"These" people are still under Kim Soohyun's articles leaving comments. Did you guys receive your deposits?

3. [+317, -96]

Wow the best comments will flip ㅋㅋㅋ The part-timers are planning to flock in ㅋㅋ

4. [+59, -41]

It's true that the brand's dignity was damaged ㅋㅋㅋㅋ Legally, of course "there's nothing wrong with it!!! Not at all!!! There's nothing wrong with it......"  But guys, among all the videos, you should definitely watch the mannequin video at least once ㅋㅋㅋ Listen carefully to what they say there~~~ Then you'll know what kind of thoughts this guy has.~~

5. [+54, -37]

It's safe to assume the majority of advertising companies broke ties with him?

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