Same goes for aespa and the whole KWANGYA concept. I thought it was dumb at first, but later found it ingenious. No other Kpop groups stood out trying to come up with something new, and they did it. Heck, they even blew up with Next Level, a peak KWANGYA anthem.
I also get reminded of Red Velvet's Velvet/darker concepts. I still wonder how SM is unable to recreate their Bad Boy-PeekABoo-Psycho sound. I feel like I have only seen their Red concepts and half-as** concepts lately.
Other than that, I also miss LE SSERAFIM and Winner's model concepts. They looked more sophisticated.
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