[theqoo][EXCLUSIVE] " GRAMMY POP STAR" TYLA, HYBE MANAGEMENT WILL BE IN CHARGE

HYBE (CEO Lee Jaesang) announced on the 16th that it has established a new joint venture, NFO LLC, and will assume global management of pop star Tyla.

Tyla is a Generation Z singer-songwriter born in 2002 who won the "Best African Music Performance" category at the 2024 Grammy Awards. Originally from South Africa, she gained global popularity in 2023 when her single "Water" reached number 7 on Billboard's main song chart, the "Hot 100."

Additionally, Tyla's full-length album "TYLA," released in March 2024, entered the "Billboard 200" at number 24 and received gold certification from the Recording Industry Association of America (RIA) that same year. Her music, characterized by a fresh sound that blends Afrobeats, Amapiano, pop, and R&B, has been streamed over 3 billion times on Spotify alone.

HYBE will provide integrated support for Tyla's global management, as well as core areas essential for her artist growth, including touring, marketing, and promotion. Furthermore, HYBE will explore synergies across various business areas, including recording, publishing, brand partnerships, and merchandise management. Furthermore, it will establish a system for discovering and nurturing emerging artists in Africa, contributing to the strengthening of the local music ecosystem.

source: https://m.entertain.naver.com/home/article/311/0001953023

original post: here

1. Ah;

2. So she's the singer who sang about Chanel

3. The singer who sang Chanel

4. HYBE America also is in discussion for signing Bieber right? Ah so they're also setting a new corporation in Africa

5. Daebak... Please make her promote in Korea. I love Tyla so much ㅜㅜㅜㅜ

6. Tyla is so good

7. Good

8. Promote Tyla in Korae

9. Tyla's voice color is so good

10. Hmm, put her in Chanel~