[enter-talk] HUL BLACKPINK IS HAVING A LISTENING PARTY AT THE NATIONAL MUSEUM

K-pop girl group BLACKPINK is expanding its upcoming album rollout beyond music, launching a collaborative project with the National Museum of Korea (NMK) that blends the band's global influence with Korean cultural heritage.

According to the museum and the group's label, YG Entertainment, the “National Museum of Korea X BLACKPINK” initiative will run from Feb. 27 to March 8 to coincide with the release of the group’s third EP, “DEADLINE.” The project marks the first time a K-pop act has undertaken a large-scale collaboration with the state-run museum, with global audio streaming platform Spotify joining as an official partner.

As part of the event, the museum's exterior and outdoor plaza will be illuminated in pink lighting — the group's signature color — daily from 4 p.m. to 10 p.m., offering a nighttime viewing experience for the public.

Inside the museum, a dedicated listening zone will be installed along a “Path to History,” located in the east wing of the museum, allowing visitors to hear the full album starting on Feb. 27 at 2 p.m., the moment of its official release. A prerelease listening session will also be held beginning Feb. 26, with some sessions reserved for Spotify Premium users.

BLACKPINK members also participated in recording audio guides introducing eight key artifacts from the museum’s collection, which can be accessed through QR codes displayed near the exhibits. Members Jisoo and Jennie will provide Korean narration, Rosé will narrate the English versions and Lisa will contribute a Thai-language guide, scheduled for release in March

NMK Director General You Hong-june said the collaboration is intended to “reinterpret cultural heritage through the language of today” and encourage more visitors to engage with the museum.

He added that partnering with BLACKPINK, whose global fan base is estimated at around 100 million people, could help introduce Korean history and artifacts to international audiences in a more accessible way.

YG Entertainment also described the project as a meeting between “a K-pop act that has written its own chapter in global music history and a museum representing Korea’s cultural identity,” adding that the initiative seeks to create a new experience that bridges music and heritage.

Cr. KoreaTimes

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Freaking cool