[theqoo] VIETNAMESE PEOPLE DEBATE WHETHER VIETNAM IS CAPABLE OF SOMETHING LIKE THE KOREAN WAVE

Orange: 

Kpop, Kdrama... It goes without saying that they are very famous. But why was Korea able to create such a thing as Hallyu? Can we, Vietnam, also promote our culture and become a symbol like that?

Green: 

Honestly speaking, we can't. Even if you give Vietnam another 100 years, it will be the same. What Vietnam is doing now is something Korea has already done decades ago. Now that V-pop is just beginning to blossom along with the concert culture, Korea was already far ahead even when Vietnam was very poor, and will continue to create much newer things in the future. Vietnam should first aim to surpass Thailand in this field, and only then can it be given the title of "symbol" like China, Korea, Japan, and Taiwan. To be honest, I doubt it will even be able to catch up with Thailand for a few more decades.

Orange: 

I think Vietnamese traditional music and traditional outfits are really cool, so it's a shame that we can't promote them like China does.

Green: 

The Korean government has policies for cultural development and promotion, and exported culture overseas. It is impossible to create the wave known as Hallyu only with content that is popular among specific fandoms.

Orange: 

So the reason is that Korea provided huge financial and material support at the national level?

Green: 

As long as Vietnam directly copies and follows the style and music of Korean singers, they will never be able to create their own unique symbols and trends.

Orange: 

For example, in the case of Phuong My Chi, I think her musical thinking is unique and good. Duc Phuc also recently won an award at Intervision 2025. So I think Vietnamese music can also spread to the world.

Green: 

Vietnam is doing great just by satisfying domestic entertainment demand, but it's still too early to go global. For example, even if you watch a movie filmed this year next year, it already feels like it's from 5-10 years ago. The same goes for show programs, where filming methods and makeup have remained the same for years. While Korea and China have high completion levels in camera angles and transition techniques that are indistinguishable from reality, Vietnam feels like it's 20 years behind them. In short, because they lack technical skills, they cannot rush. Developing is still at a very immature stage. Still shallow.

Orange: 
I know it will take a long time for Vietnam to become like Korea or Japan. But still, I wonder if there are any fields we could invest in first.

Green: 

Honestly, it's hard. We are in the same cultural sphere as the three major powers of Korea, China, and Japan, so it's too similar. So it is difficult to promote our own unique culture. The most distinct thing we have is food, but that is already widely promoted. However, on the entertainment side, Vbiz (Vietnamese showbiz) is at a level of mixing foreign showbiz, so it has no distinct characteristics. In fact, even Vietnamese people do not consume traditional arts much, so exporting them abroad is even more difficult.

Green:

Direct government support is needed. South Korea is the result of decades of strategic planning between the government and the private sector, starting from the time it exported dramas in Asia until the movie Parasite won the Academy Award for Best Picture. Vietnam has only just begun to take an interest in entertainment by spending time and money. Therefore, for now, we must focus on raising the cultural living standard of the domestic public, and it will take 10 to 20 years to go global.

Green: 

South Korea has systematic cultural policies and has even established cultural research institutes or centers to analyze and utilize 'cultural soft power'. This kind of thing cannot happen spontaneously; it is the result of thorough planning.

original post: here

1. Since you guys believe it's all about national policy, you can make it successful as a national policy too. Just pour in the national money and you'll be fine. Fighting!

2. We would've been just as successful without national policies though 

3. But national policies aren't even that important

4. First of all, just do something. Isn't this all dependent on whether you actually do something or not?

5. The thing is Vietnam is already famous for their noodles and rice dishes, but there's nothing new to the table 

6. They really think that Vietnam is at the same level of culture as Japan, China and Korea??

7. If you think that national policies are all it takes, then do it...

8. They really think we achieved it through national policies.. 

9. Over the past 20 years, the government has even created a blacklist for the entertainment industry.

What national policies?

10. They sound just like Japan trying to justify everything on our national policies

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