[theqoo] THE EMPTY HOUSE ROBBERY IS OVER... BTS WILL RECLAIM THE 2 YEARS LOSS IN K-POP

On March 20, 2026, the heart of K-pop will finally begin to beat at its own pace once again.

With all members of the idol group BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) returning as a complete group after completing their military service, the global K-pop market, which has been in a slump for the past two years, is poised for a massive upheaval. Attempts to stake a claim in the vacuum left by BTS, aiming to become the “post-BTS” era, are now over. It is finally time for the true owners to reclaim the two years they lost.

(...)

However, it was not enough to erase the massive shadow cast by BTS, who had reigned as the top artists in the global pop market.

Not only international media but also music markets around the world were desperate to find the “next BTS,” yet in the end, this only served to prove that “BTS is not the success of the K-pop genre, but a unique genre in and of itself.” Countless agencies poured massive capital and creative resources into dreaming of a blockbuster success for the next-generation boy group that would succeed BTS, but the narrative weight of BTS, which speaks for the voice of the times and leads the narrative of global pop culture, could never be replicated by the system alone.

The cold, hard reality of the capital market was the first to react to BTS’s irreplaceability. In fact, as anticipation for BTS’s full-group comeback began to surface in earnest, HYBE’s stock price surged sharply. Furthermore, when concrete schedules, such as the release of a new album and a large-scale world tour, were officially announced, HYBE’s stock fluctuated even more wildly. This demonstrated the unprecedented ripple effect of a single artist’s return to the stage, capable of swaying a company’s market capitalization.

(...)

Ultimately, the two-year hiatus was not a time that tested BTS’s limits, but rather a time that proved to the world just how indispensable they were to the global pop culture scene. The seven members, who have grown from boys to young men and now return as more mature artists in their 30s. are back on stage. The throne that BTS had temporarily vacated was still waiting for its rightful owners, and the grand curtain for Chapter 2 of K-pop, which BTS is set to write anew, has just risen majestically.

https://m.entertain.naver.com/home/article/108/0003416919

original post: here

1. I don't think that song-wise, Bangtan are that competitive though..

2. Bang Sihyuk, go do your investigation properly instead

3. They are damn loud... I wish that fans would just stop quickly too

4. "Empty house"ㅋㅋㅋㅋㅋㅋㅋㅋ "Lost 2 years"ㅋㅋㅋㅋㅋㅋㅋㅋㅋ

5. It's because this is their mindset that they are pushing ahead with that nuisance of an event. They seriously think that they are kings. And they are releasing articles like these

6. They've lost their mindsㅋㅋㅋㅋ

7. They aren't all that

8. I honestly can't care less about this group. I could also not leave a comment. But I honestly got nauseous just thinking that's what their fans believeㅋㅋㅋㅋㅋ

9. I've never left a comment on anything Bangtan-related but this is a bit...ㅋㅋㅋㅋㅋㅋ

10. Ah, this makes me so madㅋㅋㅋ I've never commented on Bangtan's posts butㅋㅋㅋㅋ Can they just promote without being shady towards other groups?

[theqoo] THE REAL IDOLS WHO LOST 2 YEARS BECAUSE OF HYBE 

"The empty house robbery is over... BTS will reclaim the 2 years of loss in K-pop"

Their mediaplay today

NewJeans' last comeback was in 2024

The real ones who lost 2 years were NewJeans

original post: here

1. Give us NewJeans back 

2. Release NewJeans... Imagine how sad the kids are now that Danielle left, give us Danielle back too...

3. Look at all the people pissed off here ㅋㅋㅋㅋ No but why are you guys so hard bent on shielding a company?

5. I miss NewJeans

6. But they're the ones who ignored their own contracts and went back by law, why blame the contract?

7. The HYBoongies are acting up here ㅋㅋㅋㅋㅋㅋㅋ

8. They went to the army, is this considered "losing 2 years"...?

9. ??? They wanted to leave by themselvesㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

10. I keep seeing NewJeans in my algorithm lately and their music is so good... 

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