[theqoo] DAVID BECKHAM'S DAUGHTER, HARPER, ANNOUNCES LAUNCH OF MAKEUP BRAND INSPIRED BY K-BEAUTY

David and Victoria's daughter Harper launched her own cosmetics brand this year at the age of 14.

The cosmetics line Harper is set to introduce is described as a "Korea-inspired beauty brand."

Korean cosmetics are very popular overseas,

and it appears that Harper is attempting to differentiate itself by placing K-beauty elements at the forefront of its brand

However, Harper's cosmetics brand name is

'HIKU BY Harper'.

It is the Japanese word '引く', meaning 'to pull' or 'to fascinate'.

At the same time, it means '7' in Hawaiian, and the number 7 is connected to the jersey number David Beckham wore during his active career at Manchester United, as well as Harper's middle name, 'Seven'.

Although it is said to be a brand that simultaneously incorporates family identity and storytelling...

Despite claiming to launch a brand inspired by Korean K-Beauty, the brand name was chosen in Japanese, which has absolutely no connection to Korea.

Consequently, regarding the decision to name the brand in Japanese while pursuing K-Beauty,

criticism is emerging that they are "running a cosmetics business without even the slightest understanding (of the culture),"

and questions are also being raised as to whether it is appropriate for a girl who is merely 14 years old to launch a cosmetics brand.

original post: here

1. Loads of bullsh*t

2. Now I understand why their son completely cut ties with them

3. You really think the daughter wanted to do this? Of course Victoria pushed that decision down onto her ㅋ

4. This family is so consistent... ㅋ

5. She already has lipstick but she's pretending to put on makeup?

6. A stupid mind that knows not a shred of Korea-Japan relations, and is merely trying to capture both Hallyu fans and the Japanese market, not even Korea, by promoting K-beauty

7. Korea is being used here zㅋㅋㅋㅋㅋㅋㅋㅋㅋ

8. In Japanese?????

9. It's supposed to be K-beauty but Hiku? ㅋㅋㅋㅋㅋㅋ this looks so r*tardedㅋㅋ

10. Brooklyn also said that they would use their kids for money

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