IU ultimately managed to extract an apology from Dongnyok, so it ended up looking like the victim was the one apologizing.
As Dongnyok Publishing apologized, the whole situation started to look strange.
Meanwhile, IU herself continued her normal activities after the controversy, releasing an official apology statement, holding fan signing events, and even performing concerts in China.
Last month, IU released a new album. One of its tracks, “Zeze,” was inspired by the male protagonist Jeje from the novel My Sweet Orange Tree. However, controversy arose because she directly used lyrics describing Zeze as “s**y,” “cunning,” and “dirty.”
In addition, the album jacket photo depicted Zeze wearing fishnet stockings. In response, Dongnyok, the Korean publisher of My Sweet Orange Tree released an apology over IU’s interpretation.
source: https://www.joongang.co.kr/article/19044911

Dongnyuk tweet:
<IU nim Zeze is not that kind of child>
1. IU Interview "Zeze was created from the perspective of Mingginyu, from My Sweet Orange Tree novel, and Zeze is innocent yet cruel in some ways. When looking solely at the character, he is a character with many contradictions. That is why I felt he was attractive and s**y."... [...]
Dongnyuk tweet2:
<Official Statement by Dongnyuk Publishing>
We apologize for failing to respect the diversity of interpretation. However, as a publisher who has always recognized and empathized with the original author's intent, we found this alternative interpretation unfamiliar and therefore posted this statement regarding the matter. We sincerely hope that the previously posted statement will be regarded merely as one opinion. Furthermore, we will humbly listen to and accept the various opinions directed at us. We thank you for your interest and will continue to publish books that contribute to creating a better world.
1. From that moment onward, her image became f*cking positive too tsk tsk
2. Can we stop writing songs with pe****lic references
3. I was disappointed back then too, and although I’ve grown fond of her now that so much time has passed (I haven’t seen her acting, so not as an actress, but as a singer), I still remember this. I think she positioned herself really well, thanks to the harmony between herself, the company, and her hardcore fandom
4. 🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮
5. Impressive, I guess this is why I've never liked IU
6. How did you read the book to get such an impression... First of all, Zeze is an autobiographical character reflecting the author, Vasconcelos, himself. He is a child who suffers extreme child ab*se. Also, the novel carries a social critique nature, pointing out that poverty is what made such a miserable child... especially since it reveals that his father wasn't a violent criminal from the start. So what makes you call him s**y?
7. I've never heard of this issue, what is this?
8. She's always been so weird for being so popular yet she's living off her lolita image
9. Her biggest problem is her fandom ã…‹
10. I've never listened anything IU-related
11. I seriously stopped liking IU after that issue... And the fans always threatening lawsuit to shut up others are so funny ã…‹ã…‹ã…‹ã…‹
12. Even the MV was so so... Things like holding a baby bottle and wetting a doll with milk
13. Yup, that's the moment I stopped consuming anything IU-related
14. Didn't that album create a huge stir? Because of all the loli references?
15. She didn't even apologize properly and kept releasing songs. That's why people will always call her out
16. S**y????? This is my first time hearing. We're talking about a child who was ab*sed
17. Isn't this pe*****lia? Why is she fetishizing over a child?
18. It's my first time hearing the editor had to apologize
19. Wow I forgot about this, but seeing it again, it was shocking
20. Now I understand why so many female communities hate her. I thought people had inferiority complex against her, but I misunderstood
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