[Nate] WHAT'S GOOD WITH THE PHILIPPINES.... KIM SOOHYUN AND JISOO BOTH ACTIVELY PROMOTING THERE

The Philippines is showing exceptional interest in South Korean celebrities. Actor Jisoo, who effectively retired from the domestic entertainment industry following a school bullying scandal, was recently spotted in the Philippines. Given that Kim Soohyun also signaled his official comeback through an advertisement for a Philippine brand, the Philippine industry's active outreach to Korean stars is drawing significant attention.

On the 6th, Jisoo posted several photos on his social media from a brand event held at a famous shopping mall in the Philippines. In the photos, he is seen smiling brightly and waving to fans who gathered to see him despite the inclement weather, while also actively participating in promoting the brand. It is striking to see that there is still demand for him overseas.

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Although Ji Soo had admitted to some of the school violence allegations and appeared to be heading toward retirement, he quietly explored a potential comeback; however, facing unfavorable public sentiment in Korea, he now appears to be turning his attention to overseas markets, such as Southeast Asia.

Jisoo’s activities in the Philippines are drawing particular attention, as the country also served as the stage for Kim Soohyun’s return to advertising following a recent controversy regarding his private life. Kim Soohyun announced his comeback as a model for the Filipino fashion brand BENCH, greeting fans via video and participating in a local event.

In a video released on BENCH’s official social media channels on the 2nd, Kim Soohyun offered a cheerful greeting, saying, "I’ve missed you all so much. I’m happy to be saying hello after such a long time. Please look forward to what’s to come." He then closed his eyes tightly as he said "Thank you" and waved brightly to the camera.

Kim Soohyun announced his return on the 14th of last month, marking a comeback after a hiatus of approximately one year and four months. He had been forced to temporarily suspend all activities in March of last year following allegations, raised by the family of the late Kim Saeron, that he had been in a relationship with her since she was a minor.

While acknowledging the relationship, Kim Soohyun’s side categorically denied that the romance took place while she was a minor; she also filed a complaint against Kim Se-ui, head of the YouTube channel Garo Sero Institute, which raised the allegations, and the deceased’s bereaved family, among others, on charges including defamation.