[instiz] WHAT IS THE REASON WHY NEWJEANS IS SO POPULAR OVERSEAS?

Is it because they're from HYBE + the song had an easy-listening vibe that appealed internationally + they were practically the first girl group from HYBE?

Is that it? Did they have a strong core international fandom too?

original post: here

1. Honestly, their music itself is just the best, it doesn't feel cringey. It's easy to listen to, even for people who aren't into K-pop

2. Their popularity started growing since OMG and it blew up after Super Shyㅋㅋㅋ The reason behind their popularity isn't just their music

3. I hate HYBE but I the only HYBE group I listen to is NewJeans. Their songs are just good

4. Their songs are good, their concept and MV are also goated

5. You know that "easy-listening" concept? HYBE was actually against it at first; Min Heejin was the one who pushed it through

6. No, no, it's just that the quality of their music is freaking insane

7. The reason why they are popular is because they are Bangtan's dongsaeng group. And they also have good music

8. They were pushed as the "Bangtan dongsaengs" but, they are still NewJeans

9. HYBE and Bangtan's tickle-down effect + NewJeans' sound + viral marketing, etc. The timing and everything else just aligned for them

10. Everything about them was great. People credit HYBE's tickle-down effect, but it's not every HYBE group that ends up being successful. So I don't think that it applies here

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