Rose, a member of the group BLACKPINK, reportedly turned down a lucrative offer to serve as an advertising model. Observers suggest that she is making careful choices based on her personal image and the direction of the brands involved.
According to reports from foreign media outlets, such as The Korea Herald, and industry insiders, Rose received an offer worth approximately $7.2 million (about 10 billion won) to model for a famous Chinese tea beverage brand but declined the proposal.
It has also been reported that a collaboration with a renowned champagne brand fell through. Rose had been discussing a partnership with the brand for about a year, with plans reportedly including a special edition product bearing her name; however, the deal did not materialize because she was reportedly dissatisfied with the proposed bottle design.
The media outlet analyzed the situation by stating, "Following the global success of 'APT.', Rose has established herself not merely as a member of BLACKPINK, but as a recognized global pop artist in her own right." It added, "She has gained the kind of leverage that few K-pop artists possess, reaching a position where she can turn down even highly attractive offers if they do not meet her standards."
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1. [+464, -14]
Still, to turn down a deal worth 10 billion won, wow, Rose really seems like the type who has her own clear standards
2. [+421, -12]
Making demands befitting one's position is one's right; the confident Rose is so cool
3. [+361, -10]
She already makes more than enough money, she needs to think of her branding too
4. [+31, -1]
No matter how wealthy someone is, 10 billion won isn't an easy amount to turn down, that’s impressive
5. [+24, -2]
I saw a Chinese ad featuring Jang Wonyoung recently and she's apparently been paid around 10 billion won
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