[Nate] BLACKPINK JISOO, A SINGLE ENGLISH WORD CAUSES ONLINE STIR... WHAT IS 'LAUREOL' AND WHY IS NETFLIX INVOLVED?

BLACKPINK’s Jisoo has sparked a new meme dubbed “ Laureol” after a single English word she shouted on a music show went viral, with even Netflix Korea joining in on the trend.

On the November 8 broadcast of SBS’s Inkigayo, Jisoo performed her new song “ADDICTED.”

Before starting her performance, Jisoo quietly shouted “Louder” to encourage the audience to cheer louder. However, due to her distinctive pronunciation, the word sounded more like “ Laureol,” unexpectedly catching the internet’s attention.

Fans began spelling the word phonetically in Korean as “라우럴” (laureol), and the clip quickly spread across social media platforms, including X (formerly Twitter) and Instagram.

Jisoo herself took the joke in stride, sharing the viral clip on her own social media after noticing the attention it was receiving. Her playful reaction showcased her easygoing and down-to-earth personality.

Netflix Korea also jumped on the bandwagon.

On November 11, the official Netflix Korea X account posted Jisoo’s clip alongside the caption: “The era of ‘ Ra-eul-ra’ is over, and the era of ‘ Laureol’ has begun.”

The account added, “Come get your daily dose of Laureol,” while tagging both SBS’s Inkigayo and Netflix’s series Boyfriend on Demand, starring Jisoo.

“Ra-eul-ra” is an older internet meme that originated from a sound made while yawning and subsequently became popular online. Netflix Korea cleverly introduced “ Laureol” as a new catchphrase with a similar-sounding pronunciation, using the trend as a promotional opportunity.

Netizens reacted with comments such as, “After hearing Jisoo say Laureol, every other attempt at getting the crowd to cheer sounds boring,” and “I can't even imagine how carefree and easygoing she must be.”

Meanwhile, Jisoo released “ADDICTED,” the second pre-release single from her first full-length solo album, on October 30 and continues her musical activities. She also stars as Seo Mi-rae in the Netflix series Boyfriend on Demand.

This is the best // It's warm // Ridiculous // I'm upset // I'm mad

source: here

1. [+292, -48]

You know those people who try their best but make the viewer cringe?

2. [+237, -16]

ㅋㅋㅋ All the BLACKPINK kids are good at Enlgish but it's funny how only Jisoo feels distinctly Koreanㅋㅋㅋㅋㅋ

3. [+164, -24]

It's not even "Louder", so what the heck is "Laureol"?ㅋㅋㅋ

4. [+46, -9]

I like Jisoo because she's pretty, but watching her perform makes me cringe so hard. There's absolutely no feeling or soul in her dancing. It's honestly baffling how someone with that level of ability has had such a smooth life, being treated like a princess. To be frank, life is more about luck than it is about talent

5. [+34, -5]

Isn't shouting "sibalu'" better?

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