Girl group H1-KEY, known for songs like "Rose Blossom" and "Summer", has announced a new comeback with a concept that’s done a complete 180-degree turn
Things were looking iffy ever since the music video teaser dropped...
Now the full music video for the new comeback track is out, and it’s entirely AI-generated.
It’s been confirmed, the members never took part in any music video shoots, nor were their opinions ever sought

The music video is entirely AI-generated, with no appearances by the members from start to finish...
There’s been a strong backlash, especially from international fans.
This isn’t just some one-off promotional single. It’s the official comeback MV, the one being used for promotions and music show appearances, and it’s made entirely with AI.
original post: here
1. Wait, what the? I thought it was the actual singer who gave the "ok", so I was wondering what the problem was. Doing this without the singer’s consent is just not right
2. Huh? Is this for real? I was looking forward to the song too
3. Wouldn't using AI actually cost more?
4. Wait, their faces are clearly visible. Are you telling me the members never even filmed it? Are they out of their minds?
5. The MV isn't the main issue here. Yhey should focus on securing better songs instead... sigh
6. I could understand if it were just the non-member parts being CGI, but the fact that the members themselves didn't film it either... what is even going on??
7. They did this without the singer’s consent??? Are they insane???
8. Wait, so the singer never consented? Even if the company holds the rights to their likeness, shouldn't they at least consult the person involved?
9. Shouldn't entertainment companies be moving away from AI, not toward it...?
10. Are they insane? So they didn't even film anything? Even the members were AI-generated
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