Lotte Chilsung Beverage has selected actress Han Sohee as the new face of its representative soju brand 'Chumchurum'.


Lotte Chilsung Beverage has been actively consumed in overseas markets such as Southeast Asia as it expanded its range to soju, cocktail and Soonhari after selecting Jennie of the girl group BlackPink as their model in 2021.

Meanwhile, Han Sohee has established herself as a popular actress through 'My Name', 'I Know', and 'The World of the Married', and will meet viewers in the Netflix original series 'Gyeongseong Creature' scheduled to be released at the end of this year.

post response:
original post: here

1. [+91, -2]
But Jennie does suit beer commercial more than soju. That's how I feel

2. [+51, -5]
I think that both of them match the brand but seems like I'm the only one thinking like this... I think that Jennie is totally a trendy beauty so she suits mainstream advertisements. 

3. [+47, -2]
Jennie and Han Sohee both match this

4. [+45, -2]
All of Chumchurum's models in history match beer CFs better... Maybe that's what they want

5. [+42, -3]
Hul she matches it

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