In the case of SM, HYBE, and the other big four, the initial sales of a rookie group can reach hundreds of thousands of copies. It is not uncommon for the fandom of an agency's existing popular group to lead to a halo effect. Cube Entertainment also expects that the fandom of '(G)I-DLE', which is making a leap into a global girl group, will help the rookie boy group stabilize in the market. "As the fandom of Cube Entertainment's group has increased, a trickle-down effect is also expected," the company said.

original post: here

1. The fact that this is coming from CUBE is the funniest

2. CUBE-yah, get in your right mind

3. They screwed up B2ST and BtoB like that and are still saying this. Are they crazy?ㅋㅋㅋㅋㅋㅋㅋ

4. Do they think that fans of female idols will like male idols? First of all, I'm not like htat

5. Do they really think that fans who like female idols like I-dle and Lightsum would like male idols? And they don't even mention fans of BtoB or Pentagon who left CUBE... the article is seriously absurd

6. What are they saying...? They were the ones who kicked out everyone, even their own fans

7. CUBE's fandom has been growing??????? This is news to me as someone who was a fan of their sunbae groups

8. ㅋㅋㅋㅋㅋㅋ that might've happened when B2ST and 4Minute were at their peak but.....

9. This company doesn't have a fandom, what is this "trickle down effect" bullsh*t?.. I used to be a fan of CUBE groups and I still hold a grudgeㅠ

10. Where is CUBE's fandom?... because of the company, I quit being a fan for the first time in my life. I have never stanned a CUBE group ever since

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