Amidst the allegations that actor Kim Soohyun was in a relationship with the late Kim Saeron during her minor years, brands that selected Kim Soohyun as a model are showing cautious attitudes.
According to the industry on the 12th, Homeplus, which recently hired Kim Soohyun as a model, has decided to continue working with him without any changes. They are taking a wait-and-see approach and will carefully review the situation.
A Homeplus representative stated, "Since there are no objectively confirmed facts yet, we are going to observe the situation and review it carefully. As of now, there hasn't been any change because it is still an unverified claim."
Outdoor brand Eider also plans to maintain its contract with Kim Soohyun, their model, as originally agreed. An Eider representative said, "There are no final decisions yet, so we don't have anything additional to communicate."
However, the vegan beauty brand Dinto has postponed all schedules related to Kim Soohyun, whom they recently selected as their model.
Kim Soohyun's side has firmly stated that they will take legal action regarding the allegations of his relationship with Kim Saeron, but the controversy continues to spread due to the revelations made by Kim Saeron's family.
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