[theqoo] ONCE YOU LISTEN TO SM'S STAFF, YOU CAN PRODUCE AN AMAZING WORK

When MZ and Gen Z staff team up to push a 25-year veteran singer to their limits… an incredible synergy is born!! Even as an artist who barely qualifies as MZ, if they just listen to the staff, can end up producing amazing work! Their creative ideas are truly on another level. Impossible to keep up with!

Even I think this album turned out real~ly well, an expertly crafted full-length album!
My 11th album made all together, I’m excited to see the final result too.

Huge thanks to all the staff! One center, Number One. I’ll keep working hard

Sincerely, Director Kwon.

804 degree's meaning = 804 = BoA

Also, the "°" in 804° is like the "*" in BoA*.
Back in the day, they used to add an asterisk when writing BoA’s name.
They even remembered and brought that detail backㅋㅋㅋ they're so meticulous!

Timeline table 

The highlight medley was also full of tact 

The title song Crazy and BoA's logos 

Intro video

- Rescheduling the appointment?

- This is 10 min before end of shift

- I'm so sorry



- Stretching in the morning

- I want to leave work

- Why is she like that?

- Leave it, the files are ruined



- An iced Americano transfusion to fight off food coma



They even made office memes ㅋㅋ

original post: here

1. Gasp, the concept is so good 

2. I love that they really put a lot of effort into it this time 

3. I'm looking forward. BoA seems like she fits this new style 

4. I'm looking forward...

5. This concept photo definitely stands out. They picked the aesthetic well 

6. BoA needs to release her album ASAP!

7. This concept photo is so good 

8. I hope they picked a good song and she hits daebak. The concept photo is beautiful 

9. It's amazing to see her pull off an MZ concept after 25 years of promotion 

10. This really fits BoA...

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