[theqoo] THE 6 BRANDS LAUNCHED BY 'GENTLE MONSTER

1. Gentle Monster: Eyewear brand (2011)








2. Tamburins: Fragrance, perfume brand (2017)




3. Nudake: Dessert brand (2020)

4. ATiiSSU: Headwear brand (2025)

5. Nuflaat: Tablewear brand (planned to launch in September 2025)

6. Haus Nowhere: Retail brand (Offline space)

original post: here

1. Impressive....

2. Google spent 150 billion won to acquire a 5% stake, so that means it did really well

3. I feel like they cemented their concept with Gentle Monster. A lot of foreigners come to Korea just for that brand

4. But Tamburins fragrances smell good, the lasting power is just way too weak ㅜㅜ Gotta do better 🥹

5. Every time I see them, I find their aesthetics insane. I really hope that Korean businesses do well

6. Tamburins are perfect for gifts. The pricing isn't outrageous and it's quite worth it too

7. I freaking like seeing Korean businesses grow

8. Gentle Monster is doing so well. When they just launched, I just thought "these kids with no basics are relying so much on marketing...." And didn't think they would grow this big

9. Jennie really pulled that brand

10. They are incredibly good at branding

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