[theqoo] THE CONTENT OF DISPATCH'S ARTICLE ABOUT W KOREA'S EVENT CREATING A STIR ft. BRAND SPONSORSHIP

W Korea invited stars 'for free' under the pretext of 'charity'. Instead, they received money from brands. In the case of fashion brands, it was around 30 million won (21K USD). Jewelry brands paid a donation (?) of around 5 million won (3.5K USD).

The participating brands confirmed by 'Dispatch' are Chanel, Louis Vuitton, Gucci, Saint Laurent, Bottega Veneta, Thom Browne, Cartier, Valentino, Burberry, Celine, Prada, Fendi, and 29 others.

W Korea is estimated to have collected nearly 1 billion won (700K USD) in donations. In addition, they separately uploaded Dyson, Moët & Chandon, Perfumer H, etc. They also added mentions such as 'powerful performance dryer' and 'champagne that makes a party perfect'.

However,  Doosan Magazine (W Korea’s publisher) is known to have donated around 1.1 billion won over the past 20 years. This is at a level of 50 million won per year (35K USD). Although they supported breast cancer screening for over 500 people, the exact details of how the donations were used were not disclosed.

source: here

1. So where on earth did all that donation money go?

2. So they called celebrities in for free to get all the money from sponsors and refused to donate it????

3. Where's the money 

4. Wow what is this? They're crazy f*ckers. So it was true?

5. They received over 1 billion, and just used it on themselves. Go donate it to cancer patients

6. Where's the money... That's crazy

7. It's strange... All I can say is that the organizers ate it...

8. The magazine company took the money, and the celebrities went with good intentions, but they were taken advantage of

9. Wow ㅋㅋㅋㅋㅋㅋ An onion 

10. They gathered this much money to only donate this little? Seriously laughable 

[theqoo] BRAND SPONSORSHIP OF 30 MILLION WON... THE SECRET BEHIND W KOREA'S BREAST CANCER PARTY

In October 2024, actress A attended a breast cancer awareness campaign. However, she was unable to walk the red carpet. (In fact, no photo wall images of A from last year can be found.)

The reason A was blocked from appearing at the photo wall? Stockings. She was denied entry because she didn’t wear stockings provided by sponsor brand V.

But what do stockings have to do with a breast cancer awareness campaign?

W Korea organizes the charity party in partnership with fashion brands. Luxury brands donate money and clothes under the banner of charity. W Korea dresses celebrities in these outfits and has them pose at the photo wall, a kind of return favor for the donation.

In A's case, she was assigned a full outfit from brand V. However, there was an issue with the stocking size. In the end, A attended the event bare-legged, and W stated that they could not allow a full-body photo without the stockings, so she was removed from the photo wall lineup.

(Actress B later uploaded a full-body photo of A on her personal social media, where A’s bare legs are visible. In contrast, W only uploaded cropped upper-body shots of A.)

It’s the kind of absurdity you’d only see at a South Korean breast cancer campaign. And with this ambiguous event, is it really a breast cancer party, or just a champagne party? was repeated yet again this year.

[...]

Celebrities attended the event without receiving any appearance fees, they participated out of support for the charitable cause. They even paid for their own hair and makeup, and some handled parts of their styling costs personally.

W Korea, under the name of “charity,” invited celebrities for free while charging the brands. For fashion brands, the “donation” was around 30 million won, while for jewelry brands, it was around 5 million won.

Brands confirmed by Dispatch to have participated include: Chanel, Louis Vuitton, Gucci, Saint Laurent, Bottega Veneta, Thom Browne, Cartier, Valentino, Burberry, Celine, Prada, Fendi, and more, a total of 29 brands.

It’s estimated that W Korea raised close to 1 billion won. In addition, they separately featured brands like Dyson, Moët & Chandon, and Perfumer H, with mentions such as “high-performance hair dryer” and “champagne that completes the party.”

Yet, over the past 20 years, Doosan Magazine (W Korea’s publisher) is reported to have donated only about 1.1 billion won in total, roughly 50 million won per year. They claim to have supported breast cancer screenings for about 500 people, but no detailed breakdown of donation spending has been disclosed.

W Korea encouraged celebrities to toast with champagne. The clinking of glasses looked like a premium alcohol commercial. Their social media was filled with interviews and challenges that had nothing to do with breast cancer awareness.

Examples of interview questions included:“What are your year-end plans?”, “How many times did you look in the mirror today?”, “What’s good about being married?”, “How do you enjoy your dinner?”, “Can you show us three cute expressions?”, “What’s a memory from when you were 20?”

aespa’s Karina was asked to do a TikTok challenge to the song "Sugar on My Tongue." Regardless of whether it’s trending, the sexual nature of the lyrics drew criticism for being inappropriate for a breast cancer campaign.

Industry insiders expressed frustration. “It wasn’t discussed beforehand,” one source said. “Managers weren’t allowed into the event. We believe W Korea made spontaneous requests for interviews and challenges.”

Is this true? Dispatch checked the official event documents. For the first part of the event, a “no staff allowed” policy was announced at least four times. Most of the interviews and challenges were filmed during this portion.

The W party allowed only one staff member per celebrity, usually the hair/makeup artist. This meant managers had to wait in a separate location for over six hours, completely unaware of what was happening inside.

source: https://m.entertain.naver.com/home/article/433/0000121812

original post: here

1. What did the organizers do with the donation money?

2. Only the organizer's stomachs were filled ㅋㅋㅋㅋㅋ

3. What crime did the celebrities commit. They were actually expecting a party 

4. They're real thugs 

5. It's easiest to just make a fool of celebrities, so that's what they're going to do. It's true that they played with the breast cancer campaign

6. People who are saying we shouldn't call out celebrities, you guys sure are amazing. We all know that the organizers are the biggest issues, but it doesn't mean that the celebrities have no problem? You guys really are worshipping celebrities at this point

7. They've been pulling this for 20 years.... 

8. So they used everyone

9. Where did the money go?

10. I didn't know that magazine's power trips were no joke

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