[theqoo] CHA EUNWOO'S YOUNGER BROTHER'S CURRENT WHEREABOUTS



"AI Recipe: an AI created for hyung, evolves into a brand verification tool"

Session overview
Lee Dong-hwi, a researcher at Unbound Lab, has been receiving “love calls” from various consumer goods companies who see potential in applying his AI data crawling model, originally developed for celebrity entertainment management, including for his older brother Cha Eunwoo (Lee Dong-min), to product development and branding.

The main differences between AI-assisted and AI-native organizations lie in:
- The impact of solving well-defined problems,
- The completeness of outputs that can trigger real actions, and
- The degree of domain expertise involved in designs such as RAG (Retrieval-Augmented Generation).

By sharing in detail the step-by-step development process that went into designing beyond the level of existing foundation wrappers across various verticals, the goal is to discuss the considerations behind creating impactful LLM/foundation wrapping solutions for entire industries.

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As a result of this work,
he received positive responses from multiple consumer goods companies who believed the model could be applied to product and branding strategies for celebrities like his brother, Cha Eunwoo.

This led him to give a talk, together with Jo Yong-min, CEO of Unbound Lab (former Managing Director at Google Korea), at the largest AI-focused conference in Korea.
 
Lee Dong-hwi
Researcher
Unboundlab
Lee Dong-hwi, the younger brother of actor Cha Eunwoo, is a researcher at Unboundlab's investment team. He is conducting research and consulting on various companies' AIX projects for AIX bolt-on/rollup specialized investments. As a media major, he has carried out various marketing projects at Cheil Worldwide and Pyeongtai, and at the same time, he is pursuing AI efficiency in solving niche management problems for each industry through various combinations of Foundation models.



AI Summit Seoul is Korea's largest global AI conference.
It provides in-depth lectures on the development, regulation, and application of AI technology across various industries.
It is an event that is highly evaluated among experts.

On the 10th (today), Cha Eunwoo's younger brother held a talk at AI Summit Seoul & Expo

original post: here

1. Huh...Hmmm....

2. Huh? Data crawling?🤔

3. Huh? I didn't understand a single thing 

4. The parents' stomachs must be filled ㅜㅜ

5. So his dongsaeng is super smart

6. Both brothers are smart and handsome, with amazing physique... They have everything 

7. I'm curious about his face

8. https://www.aisummit.co.kr/cho-lee-panel you can see his photo here!

9. Even his dongsaeng is cool 

10. I'm so curious about their parents now 

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