[theqoo] MIN HEEJIN WHO INCITED A CHANGE IN THE 'PUBLIC OPINION'... WILL HYBE FORGIVE THIS TRAITOR CEO?


Min Heejin, CEO of ADOR, presented a starkly different appearance. While she previously appeared in a disheveled state, indicating sleepless nights, this time she greeted the public with a bright and confident demeanor. Her directing skills, her greatest strength, were on full display. Min also framed the HYBE dispute as a clash between women and men, the working class and the bourgeoisie, appealing to the public's love for an underdog story.

The court sided with Min in the first round, though they noted evidence of her considering breach of trust. The dispute between HYBE and Min is ongoing. The recent ADOR shareholder meeting resulted in the dismissal of Min’s close associates from their executive positions, effectively weakening her support. Despite Min’s offer for reconciliation, corporate history suggests that internal conflicts often lead to further issues.

On May 31, Min appeared at a press conference in Seoul, showing a relaxed smile reminiscent of a victorious protagonist. The court acknowledged that while there were signs of her planning a breach of trust, she did not actually cause any harm to the company. Consequently, HYBE's intention to remove her as CEO was postponed, although two of Min's executive allies were dismissed.

The entertainment industry views the dispute as ongoing due to Min's "betrayal," despite her downplaying this aspect, instead emphasizing the broken trust between both parties. Min sought reconciliation with HYBE, contrasting her previous confrontational stance.

Min’s legal representatives explained that she could still be removed from her position if the board decides so, reflecting her constrained position. The court emphasized the need for thorough evidence and careful deliberation regarding the breach of trust, suggesting that future court rulings could change the outcome.

Reconciliation between the two parties seems unlikely. HYBE appointed three new executives to ADOR’s board, signalling their refusal to accept Min’s influence within the company. The inclusion of HYBE’s CFO suggests a move towards tighter financial oversight and a thorough review of the past three years' financial records.

Currently, both sides appear to be taking a brief break, but the underlying tension remains. The ongoing dispute poses risks to HYBE, ADOR, their employees, and affiliated artists.

original post: here

1. I saw an ex-HYBE staff member saying that HYBE would keep fighting until the end, and it's trueㅋㅋㅋ

2. Despite thousands of media plays by HYBE, the reality is that everyone still supports Min Heejin. You'd think they'd realize that media play isn't effective by now... It has zero impact, so why do they keep doing it? It only makes HYBE look worse.

3. HYBE’s propaganda and media plays are so ineffective compared to the effort and money they put in. It's such a poor return on their investmentㅋㅋㅋㅋㅋ They should spend that time promoting their own artists and focusing on their music instead

4. You can tell what they are trying to do just by reading a few lines of the articlesㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

5. Seriously, I'm so tired of the media play. I'm tired of it now. they need to stop.

6. Min never even mentioned anything about dividing people into men vs. women or workers vs. bourgeoisieㅋㅋㅋㅋ It's funny how they beat her up with these made-up ideas.

7. ㅋㅋㅋ but if those tactics actually worked and resonated with the public, wouldn’t that just show incredible skill from her part? HYBE should focus on talent instead

8. Stop with the media play already

9. Sihyuk-ah, stop pushing out articles already;;; you're a f*cking mess

10. I wonder what male community sites are saying about Min Heejinㅋ


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