[Nate] KIM SOOHYUN'S NAME ATTACHED... AD'S OUTFIT "SELLS OUT"

Actor Kim Soohyun has demonstrated his enduring brand power in his first advertising campaign since returning to the spotlight.

Recently, the Philippine fashion brand BENCH unveiled a new collection campaign featuring Kim Soohyun. This campaign, marking his first commercial activity after a hiatus of approximately one year and four months, had already garnered significant attention prior to its release.

In particular, Kim Soohyun demonstrated his enduring influence as the products he wore sold out. The denim jacket he wore in the campaign, which was sold on the official BENCH online store with his name added to the product title, saw all sizes sell out. Other garments revealed alongside it also experienced successive sell-outs of certain sizes.

This campaign drew attention as Kim Soohyun's first major activity since resuming his career. BENCH launched its new collection featuring Kim Soohyun, and the immediate interest in the products, which translated into actual purchases, once again demonstrated his influence.

Kim Soohyun previously signaled his return to activity on the 14th, when Ben Chan, the CEO of BENCH, shared a photo taken with him on social media. At the time, CEO Chan welcomed Kim Soohyun back, captioning the post, "Kim Soohyun is back with the BENCH family." While Kim Soohyun was smiling brightly in the photo, his somewhat gaunt appearance drew attention.

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