[instiz] SUMMARY OF SM'S VIDEO

1. Multi creative system

1. Empower creators.

2. Artist-centric creator setup.

3. Build a creative lineup optimized for project objectives.

"When creators have the independent authority to create new things, we can expect true artist synergy."

SM 2.0: Executive Producer-centric

SM 3.0: Fixed Organization-centric

SM NEXT 3.0: Creative Director-centric

"We will appoint a 'project' unit manager centered around the creative leader."

"We will ensure independence for our creative leaders and empower the right people, not just the right positions."

"We aim to achieve both growth and change by finding and assigning the best creators."

2. Boy group debut & global group preparation with Tencent

"First, a boy group is scheduled to debut in 2026."

"SMTR25 members will also be included and will be gradually introduced through the variety show "Reply High School" early this year.

"And we are also preparing a global group."

"We are in discussions with Tencent Music Entertainment in China, TRUE in Thailand, and multiple partners in Japan.

3. Strengthening A&R infrastructure

"Going forward, SM will be even more challenging itself in collaborating with and securing the world's best composers and producers."

"Through KMR, within the next 5 years, we will possess the largest and best publishing company in Asia"

"Based on this, we aim to further grow into a 'hub of intellectual property (IP)' and a 'leader in the future music market.'"

4. Artist Care & Fan Service Improvement

"Since the implementation of KWANGYA 119, 300,000 reports have been received thanks to the participation of fans over the past two years."

"Starting in 2026, we will be preparing to share quarterly information on our response to complaints and reports with fans."

"Pop-up store fan club-exclusive events, fan club-exclusive merchandise planning, etc."

+We will improve online queues, pre-orders, and purchasing convenience.

We will strengthen our marketing capabilities to reach fans around the world.

We will continue to develop diverse IP businesses.

We will provide diverse K-content through collaborations with global platforms like YouTube and TikTok X.

original post: here

1. Simply put, they'll give more authority to each group director, collaborate with global companies, and, starting in 2026, report quarterly lawsuit status updates. They'll also introduce a new boy group and improve the quality of online and offline concert services.

2. Can they stop preparing and start doing?

3. I'll look forward to Reply Highschool

4. Please... Give more support to my bias, seriously this pisses me off, what if water comes when you don't row?

5. Just get your sh*t done

6. Please get things done instead of always preparing

7. I'm a little jealous of the quarterly lawsuit updates

8. I don't know about the other ones, but please do those quarterly lawsuits reports well

9. Now do it

10. They're always all talks no action...

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